During my two-year collaboration with Dollar Deals, a discount retail chain based in New York, I managed the end-to-end design execution for several new store openings. I took full ownership of the visual experience from start to finish, including exterior facades, interior wayfinding systems, regulatory signage, and brand graphics. The following sections highlight three distinct store locations launched across NYC. Then later, the same client launched a second brand called Max Deals. I built the whole system again from scratch for that one too. What I want to show is not just the individual signs. I want to show how I built one system, and made it work across very different buildings and locations.
