Hashi Market
Exterior Signage | 2024–Present I am managing the ongoing, large-scale environmental design rollout for Hashi Market across multiple retail locations. This continuous multi-site project requires adapting a unified brand identity to diverse architectural storefronts throughout New York, ensuring visual consistency from busy avenue facades to historic landmark districts. While another designer provided the core graphic elements and brand motifs, my focus is on fast-paced execution and spatial formatting. I quickly re-edit compositions and rearrange graphic layouts to perfectly fit varying window dimensions and glass structures across each new location, seamlessly balancing rapid technical production with cohesive brand presentation.
