Red Sea Fish Market

Exterior Signage & Neon Sign | 2025 A full-scale environmental graphic design project transforming a local seafood market's storefront into a highly visible urban landmark. Responsibilities included conceptualizing the exterior visual identity, rendering real-world contextual mockups, and producing technical installation specs for custom LED light bulb channel letters and neon acrylic signage. The project highlights an end-to-end design process, showcasing strategic design iterations, material selections (Sintra, composite aluminum), and geographical site planning to optimize consumer touchpoints.